A content strategy is a high-level, documented plan that guides the planning, creation, publication, governance, and measurement of useful and usable content. Essentially, it acts as the blueprint for how an organization uses content to meet user needs and achieve core business objectives.
Without a clear strategy, organizations risk wasting resources producing “chaos content”—disconnected pieces that fail to attract audiences or generate a measurable return on investment. The Content Lifecycle: Core Pillars
A successful strategy requires an integrated set of choices throughout the entire lifecycle of your content. Content Strategy 101 – NN/G
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